Colophon

Colophon comes from the Greek word “κολοφων” or “kolophon,” which means “summit” or “finishing touch.“ It is a description of the details and methods behind a publication and is often found on the last few pages of books.

Identity

Typography

Headlines are set in Montserrat. The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century. The Montserrat Project began with the idea to rescue what is in Montserrat and set it free under a libre license, the SIL Open Font License.

This is the normal family, and it has two sister families so far, Alternates and Subrayada. Many of the letterforms are special in the Alternates family, while ‘Subrayada’ means ‘Underlined’ in Spanish and celebrates a special style of underline that is integrated into the letterforms found in the Montserrat neighborhood.

Body copy is set in Hind, an Open Source typeface supporting the Devanagari and Latin scripts. Developed explicitly for use in User Interface design, the Hind font family includes five styles. Hind’s letterforms have a humanist-style construction, which is paired with seemingly monolinear strokes. Most of these strokes have flat endings: they either terminate with a horizontal or a vertical shear, rather than on a diagonal. This helps create clear-cut counter forms between the characters. In addition to this, Hind’s letterforms feature open apertures. The entire typeface family feels very legible when used to set text.

Development

Neoteric Design redesigned and rebuilt this site in the summer of 2019. Neoteric builds clear, easy-to-use apps and websites for innovative businesses and institutions. We help clients improve the customer experiences that lead to growth, while reducing stress, costs, and bottlenecks.

This site uses the JAMstack site architecture, a new way of building websites and apps that delivers better performance, higher security, and lower cost of scaling. It is hosted at Netlify, uses Cloudinary for its asset platform, is content managed with Forestry, uses Gitlab as its repository, and is build using Hugo, a static site generator.

We use Atom and VSCode as our text editors, Figma for image assets, user experience, and graphic design.

Photography Credits